CAMBRIDGE, UNITED KINGDOM – June 10, 2025 EthicAI Advisory Limited, a University of Cambridge spinout, today launched BeehAIve®, a cloud-based AI assurance platform to enhance trust in artificial intelligence. The SaaS solution tackles ethical challenges like bias and transparency, enabling organizations to adopt AI responsibly.
BeehAIve® evaluates AI models and datasets across 15 ethical dimensions, analyzing thousands of data points to detect hidden biases, opaque decision-making, and workforce disempowerment. It offers actionable insights to improve fairness and align AI with human values. For instance, a healthcare provider could use BeehAIve® to ensure diagnostic AI avoids bias, boosting patient confidence.
The platform ensures compliance with global regulations, including the EU AI Act, GDPR, and Korea’s AI Act, alongside industry standards. BeehAIve® conducts stress-tests to enhance AI reliability, security, and energy efficiency, addressing the 20% annual rise in AI energy consumption reported in 2024. Its encrypted data hub safeguards sensitive information, ideal for enterprises and governments.
Designed for AI developers, businesses, and public sector organizations, BeehAIve® integrates with existing workflows, supporting scalable, cross-border AI deployments. Use cases include financial institutions refining unbiased lending algorithms and tech firms aligning autonomous systems with local laws. Its intuitive interface enables continuous monitoring to maintain ethical standards post-deployment.
“We built BeehAIve® to tackle ethical barriers in AI adoption,” said Tanya Goodin, Founder & CEO at EthicAI. “It reflects our vision to empower responsible AI innovation that prioritizes trust and societal benefit.”
With consumer trust in AI declining 8% globally over five years due to ethical concerns, BeehAIve® addresses a critical need for transparent, compliant AI systems. EthicAI plans to enhance the platform in 2026 with real-time analytics and advanced bias detection, strengthening its role in global AI governance.
BeehAIve® is now available as a cloud-based SaaS platform. Visit www.ethicai.net/beehive to explore features or request a demo.
About EthicAI Advisory Limited
Founded in 2022, EthicAI Advisory Limited is a Cambridge, UK-based spinout from the University of Cambridge’s Leverhulme Centre for the Future of Intelligence. EthicAI develops solutions to ensure ethical AI adoption, serving global enterprises and governments with a mission to build trust through rigorous assurance.
Media Contact
Tanya Goodin or Tim Goodin,
tanya@ethicai.net / tim@ethicai.net,
www.ethicai.net
