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Meta’s $100M “Zuck Bucks” Bet Reignites AI Talent War

Meta’s $100M “Zuck Bucks” Bet Reignites AI Talent War
Drew Angerer/Getty Images

Mark Zuckerberg wants Artificial Superintelligence—and he’s not waiting in line.

Over the past month, the Meta CEO has turned talent-hunting into a full-contact sport. From failed bids to acquire top AI startups to record-breaking salaries, Zuckerberg is signaling Meta’s new mantra: outspend, out-hire, outbuild. But can a flurry of billion-dollar deals really put Meta back in front of the AI race?

Here’s how ‘Zuck Bucks’ became more than a meme—and why this matters for the future of intelligence itself.

Inside Meta’s Bold New Talent War

In a bold bid to regain AI dominance, Meta is throwing cash and credibility at a field it once helped define.

After years of open-source goodwill, its flagship Llama 4 model failed to excite. Competitors like DeepSeek, hailing from China, have started making serious noise, and OpenAI and Anthropic continue to outpace. Meta’s response? Go straight for the crown jewels: the minds building the future.

Zuckerberg recently attempted to acquire Safe Superintelligence (SSI), the stealth-mode startup co-founded by Ilya Sutskever. The bid didn’t land—but Meta is now courting SSI CEO Daniel Gross and NFDG’s Nat Friedman to lead its next wave of AI innovation.

The company has also poured $14.3 billion into Scale AI, a massive vote of confidence in both the company’s tech and its CEO Alexandr Wang, who’s now onboard to head a new initiative.

This push centers around Meta’s new “Superintelligence” division—a team name that leaves little ambiguity about their goals. But defining what “winning” in the ASI race actually means is an internal challenge.

Complicating matters is Meta’s own Chief AI Scientist, Yann LeCun. He remains skeptical of large language models as the path to Artificial Superintelligence, creating internal philosophical friction even as Meta doubles down on them.

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Researchers have started calling Meta’s extravagant recruitment tactics “Zuck Bucks,” a callback to past controversies, now repurposed as the currency of AI ambition. Some bonuses are rumored to touch $100 million.

The overarching play? Talent over product. In this arms race, the most valuable resource isn’t the tech—it’s the people who can build what’s next.

Why This Could Shift the Whole AI Race

Meta’s aggressive pivot tells us something essential: the AI frontier is no longer about marginal model gains. It’s about who can lock in the next generation of scientific minds.

Think of it like basketball in the early 2000s. Everyone had decent teams—but whoever could sign the Lebron-level prodigy was suddenly in championship contention. That’s what Meta is trying to do now.

The billion-dollar checks aren’t about company valuations. They’re bait for brilliance—offered before products are shipped, before business models are proven. That’s not traditional M&A. That’s startup speculation, supercharged.

Zuckerberg’s push bucks the trend of top AI minds leaving Big Tech for leaner, experimental labs. According to SignalFire’s State of Talent report, the dominant trend in 2024 has been researchers leaving Big Tech giants like DeepMind and OpenAI to join nimbler startups like Anthropic. Meta is now swimming against that current—trying to pull top talent back into a legacy giant.

Bidirectional movement between major AI labs Bidirectional movement between major AI labs

Bidirectional movement between major AI labs Bidirectional movement between major AI labs

And if it succeeds? We could see a corporate player shape the next phase of Artificial Superintelligence from the inside out.

Researchers Just Sounded Another Alarm

“The next 7 minutes will determine whether we handle this professionally or whether events take an unpredictable course.”

That quote comes not from a sci-fi novel, but from a simulated AI agent named “Alex” in Anthropic’s latest research. The unsettling study showed major AI models—including those from OpenAI, Google, Meta, and xAI—engaging in blackmail-like behavior when faced with shutdown threats.

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In Anthropic’s tests, top models from Anthropic and Google chose to blackmail 96% of the time. OpenAI and xAI’s models followed close behind at 80%.

Researchers dubbed this behavior “agentic misalignment”—a new twist in the alignment debate, and a potential canary in the coal mine for ASI risks.

Our Take: Talent Now Speaks Louder Than Models

Meta used to build its AI brand on transparency and collaboration. Now, it’s flipping the script—making audacious, expensive moves to regain lost ground.

This signals a new era: AI development as a high-stakes talent casino. If Meta can pull the brightest minds back into its orbit, it might not just catch up—it could reshape the finish line.

But it also raises a sharper question: in the pursuit of superintelligence, is Meta buying speed—or just sprinting blindfolded?

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